UK Property - Half Year Report 2023

Charlie Panayi • July 14, 2023

Overview

·        House price inflation to 1.2% increase as quarterly demand has increased

·        42% of sellers are accepting offers 5% or more under asking price

·        UK house prices still on track to drop by 5% in total during 2023

·        Anyone serious about selling in 2023 needs to be realistic on pricing “Falling mortgage

·        11% Hit to buying power with higher mortgage rates

·        14% Fewer buyers in the market in last 4 weeks, compared to 5-year average


Sales momentum recovered first half of 2023

Demand in sales increased through the earlier part of the year with the mortgage rates dropping towards 4%. Consumers’ confidence rebounded over the last few months also with the strong labour market, rise in earnings and a slight fall in energy prices.


Overall new sales agreed in the first 5 months of the year recovered to within 2% of the 5-year average. Leading to a small increase in house price growth, reversing the drop between October-December 2022. Other indices have shown a similar pattern recently indicating that sub 5% mortgages are consistent with +/-2% house price inflation.


Agreed sales over the last month are 8% above the average for the last 5 years. However, in the last couple weeks there are signs of demand dropping with the increase of mortgage rate.


Mortgage rates are averaging between 5-6%

The first half of 2023 was better than expected, in terms of affordability for new home buyers, however with the further increase on rates, this could change. Doggedly high inflation has startled financial markets with expectations that UK interest rates peak at 6%. Mortgage rates have increased by more than 1%, now averaging between 5%-6%.


My view is, as long as mortgage rates can stay near 5% the market will continue to perform. However it is the tipping point, 6% will represent price falls. All data still suggests we are on track to see UK house price fall up to 5% by the end of 2023.


Buyers’ market for second half of 2023

Data suggests there are around 14% less buyers in the market since the increased mortgage rate, compared to the 5 year average. Meaning this may sway the market to become more of a ‘buyers market’ than sellers. However, those that remain appear committed to moving home. This is evidenced by sales agreed running 8% above average, although with wide regional variations in the underlying supply/demand balance.


To note the areas performing above average are Scotland, North East and London.


Most English regions are performing below average, however this is natural considering the historic gains over such a short period during the pandemic years. Making homes less affordable in those areas compared to the North East.


Check out this graph to see how each area is performing:

Image from hometrack.com


Sellers having to accepted >5% of asking price

If you have read through my previous reports, I still keep to the same mindset on this. Most of this ‘below asking’ offers have come from agents over-valuing or owners being greedy when the market was booming. They should never have been on for that price in the first place, therefore the drop by 5% is really only representing what they should have been on for in the first place. I am seeing that if priced correctly there is still great demand without negotiation.


However, more than two-fifths of sellers (42%) are having to accept offers that are more than 5% below the asking price, for me this is again lead by the above. Over 1 in 6 sellers are accepting discounts greater than 10% below the asking price, a level that remains more stable.


Increased supply may force price falls

Ignoring weaker economic growth, the main threat to a downturn in house prices would be the surge of supply. In the past few weeks there has been 20% higher listings than the 5 year average.


If the availability outweighs the demand, this will create a buyers’ market, leaving more room for negotiations.


The mortgage industry suggests people are choosing to pay the extra monthly costs at the moment, rather than extend their mortgage deal. Which may push people to market their property to release the pressure on payments and potentially downsize.


Sellers must be realistic if they want to move

The desire to move home is continuing, driving by many factors, the main post-pandemic lifestyle reasoning. People now are considering why they live there, who they live with and are being more pragmatic about what they need, rather than ‘bigger the better’ attitude. With increased cost of living, along with increased mortgage costs, its likely people will continue reviewing their housing needs, with the best option being to move, whether that be out of necessity or choice.


Irrelevant of the motivations for moving, its important  any sellers become realistic in their pricing, seeking views and expertise of local estate agents. Ensure any valuation you get is backed up with extensive comparable evidence, don’t just go with the highest because your bias to that view, you need evidence to justify a value.


In my local area, we are (at this moment) not seeing any difficulties in selling homes for realistically priced homes. Still achieving peak prices, however that is solely down to correct pricing, rather than sitting at an inflated price for months on end, then accepting 10% less.


Moving forward

It’s hard to say what specifically will happen over the next 6 months, however the UK housing market’s resilience will be tested, with mortgage rates increasing over the 5% region. The first half of the year will show, mortgage rates averaging up-to 5% are manageable, however if it averages above 5%, closer to 6%, it will no doubt affect the buying power substantially, in turn lowering prices.


No need to panic, as there is a huge equity buffer in UK homes to absorb the potential 5% drop, therefore risk of negative equity is unlikely, especially compared to historic downturns. The biggest challenge for homeowners is to review their affordability in detail, not just the mortgage but other living costs. Do you need Netflix, sky, paramount, amazon and apple tv? Reviewing luxuries will most definitely have to be at the top of the thought process for homeowners now. Household budgets are being squeezed and we look set for a prolonged period of low nominal house price growth which will result in a steady re-alignment of house prices and household incomes over the next 3-5 years. This still looks to perform well compared to the normal 18 year UK property cycle.



Information is collated from my personal involvement in the UK property market, hometrack, Red Squirrel Property Shop Ltd, Zoopla and Rightmove.

By Charlie Panayi March 25, 2025
I’m incredibly honored to be shortlisted for the Entrepreneur Award at the IW Chamber Business Awards 2025 .
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Here are five ways pride could be limiting your success... and what you can do about it. 1. Resistance to Feedback: The Silent Growth Killer No one likes criticism. But when pride takes over, even constructive feedback feels like a personal attack . Instead of seeing feedback as a tool for improvement , many leaders see it as a challenge to their authority or expertise . Yet, research has shown that companies that actively seek feedback and foster a culture of learning outperform those that don’t. A study from Zenger & Folkman found that leaders who ask for and act on feedback are rated 86% more effective by their employees (source) . If you struggle to accept feedback, ask yourself: What if this person is right? What opportunities am I missing by ignoring this? Am I resisting feedback because of ego , or because I genuinely disagree? The moment you start separating feedback from personal identity , you unlock a whole new level of growth . 2. Fear of Vulnerability: Why Leaders Struggle to Ask for Help Many business owners and leaders feel pressure to always have the answers . They believe that admitting a mistake or asking for help is a sign of weakness . But in reality, it’s the opposite . Some of the most successful people in the world actively seek out help and mentorship . They surround themselves with advisors, peers, and experts who challenge their thinking and push them forward. If you never ask for help, you risk: Making avoidable mistakes because you didn’t seek advice Slowing down your progress by trying to figure everything out alone Burning out by carrying more than you need to The best leaders don’t go it alone... they build strong support systems and know when to reach out. 3. Stagnation from Perfectionism: The Illusion of ‘Not Ready Yet’ Pride and perfectionism often go hand in hand. Leaders with high standards (which is a good thing) can sometimes become paralysed by the fear of launching something imperfect (which is a bad thing). You tell yourself: “I’ll do it when it’s perfect.” “It’s not quite ready yet.” “I need more time.” But the reality? Perfectionism is often just fear in disguise. The longer you wait, the more momentum you lose. Research suggests that 92% of people fail to achieve their goals , often because they overanalyse or delay starting due to fear of failure. Success isn’t about getting it perfect... it’s about getting it started . 4. Limited Perspective: The Danger of Thinking ‘My Way is the Only Way’ Pride convinces leaders that their way is the best way... but in business, that kind of thinking can kill innovation . The best ideas often come from outside perspectives... from employees, peers, mentors, or even customers. If you shut down new ideas because they don’t align with your way of thinking , you could be missing out on game-changing opportunities . Neuroscience research suggests that leaders who expose themselves to diverse perspectives enhance cognitive flexibility and decision-making skills (source) . The fix? Stay curious . Actively seek out different perspectives . Challenge yourself to see things through someone else’s lens...bec ause that’s often where the biggest breakthroughs happen. 5 . Strained Relationships: When Pride Creates Distance A leader who always needs to be right is a leader who will struggle to build trust . When pride gets in the way, relationships suffer. Employees stop speaking up, business partners hold back ideas, and clients feel unheard. Over time, this creates a culture where collaboration is weak, communication is guarded, and progress slows down. L eaders who demonstrate humility are more effective at building high-performing teams . The most influential leaders aren’t the ones who force their opinions... they’re the ones who listen, adapt, and bring people together. How to Shift: The Power of Humility Balancing confidence with humility is the key to real, sustainable success . The best leaders: ✔️ Embra ce feedback instead of resisting it ✔️ Ask for help without fear of looking weak ✔️ Take action instead of waiting for perfection ✔️ Stay open to new perspectives ✔️ Lead with curiosity, not ego Pride won’t grow your business. Humility will.  Final Thoughts Pride is tricky...it feels like strength, but when it’s unchecked, it can be a hidden weakness. If you recognise any of these patterns in yourself, don’t beat yourself up. Awareness is the first step. The key is to stay open, keep learning, and always be willing to grow. At the end of the day, leadership isn’t about having all the answers... it’s about knowing when to listen, learn, and evolve . If you want to book me for a talk or work with me, reach me via charlie@charliepanayi.com
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