UK Rental Market Update - September 2024

Charlie Panayi • September 16, 2024

The September 2024 UK Rental Market: What’s Really Going On?

The UK rental market has had a wild few years, and the latest data gives us a glimpse of where things stand now. While rents are still creeping up, it’s starting to feel like the market is cooling off—finally. But there’s a lot going on beneath the surface. Let’s break it down:


Rents Are Still Rising, But It’s Slowing Down

After a few years of pretty relentless rental increases, things are starting to ease off a bit. Growth has slowed to 5.4%, which is the lowest it’s been in nearly three years. But rents are still rising faster than wages, with the average rent now sitting at £1,245 a month. Even though it’s slower, it’s still £63 more expensive than last year. Add to that the fact that 21 people are still fighting over each rental property, and you can see why it still feels like a tight squeeze​.


Supply Is Getting Better, But It’s Still Tight

There are 20% more rental homes available compared to this time last year, but supply is still down 24% from where we were pre-pandemic. A lot of landlords are leaving the market too—over 12.5% of homes for sale in July used to be rentals. This makes things harder for renters, even as more homes come up for rent


Where You Are Matters

Not everywhere is feeling the slowdown equally. In London, rent growth has slowed to just 2.5%, but outside the capital, some smaller cities are still seeing double-digit increases. Places like Wolverhampton (12%) and Oldham (11%) are seeing rents skyrocket because people are getting pushed out of bigger cities to find cheaper housing​


What’s Next?

So, what does the future hold? It's likely rental growth will slow even more, down to around 3-4% by the end of 2024. But don’t expect rent prices to drop dramatically anytime soon. The imbalance between supply and demand is set to continue into 2025, meaning there’ll still be pressure on rents, especially in affordable areas


The UK rental market is in a weird place right now. While we’re past the worst of the rental price hikes, things are still far from balanced. With landlords selling up and rental stock still below where it should be, both renters and landlords have some challenging times ahead. Buckle up—2024-2025 is likely to keep us on our toes.


Data generated from Zoopla, Onthemarket and personal knowledge of current market

By Charlie Panayi November 27, 2025
(aka: I tried not to rant… but here we are) Ok… I’ve taken the night so I don’t rant too much, but honestly? This Budget has left me scratching my head. I genuinely cannot understand the logic of it, and yet, with this government… I can. What we saw this week doesn’t support growth, it doesn’t encourage work and it definitely does not reward the people who actually build this country. Instead, it does the one thing you should never do in a fragile economy... It stifles ambition, punishes entrepreneurship and discourages anyone trying to get ahead. An d that’s the part that gets me, who is thinking this stuff up? With what logic? In what universe does any of this equal “growth”? Let’s break down exactly what they’ve done, in plain English with actual specifics... and by the way I give an optimistic view at the bottom... YES Fiscal Drag on Steroids (and nobody voted for this) The government has frozen tax thresholds for years into the future. What does that mean in real life? You get a small pay rise Or your business earns a bit more Or inflation pushes wages up (as it always does) A nd suddenly, you’re in a higher tax band. It’s a tax rise without them admitting it’s a tax rise...A stealth tax. Quiet. Sneaky. Effective. This affects: workers business owners company directors self-employed people Basically, anyone who earns anything from honest effort. And let’s be clear, this doesn’t hit “the rich.” This affects normal people . Attacks on Investment & Property (aka: why build anything here?) The Budget introduces: Dividend tax is rising by +2 percentage points From the next tax year: Basic rate dividend tax: 8.75% → 10.75% Higher rate dividend tax: 33.75% → 35.75% Additional rate dividend tax: 39.35% → approx. 41.35% So if you take money from your own company? You now pay more tax for doing so. Rental income & savings income tax is also rising by +2 percentage points Basic rate: 20% → 22% Higher rate: 40% → 42% Additional rate: 45% → 47% If you’re a landlord or you receive any savings interest? You now get taxed more, instantly reducing margins and profitability. A brand-new “mansion tax” on homes over £2m This starts in April 2028 : Properties £2m–£2.5m → £2,500/year surcharge Properties up to £5m+ → up to £7,500/year This is on top of normal council tax. Not instead of. On top of. The message is loud and clear: “Don’t bother investing here. Build your future somewhere else.” It’s unbelievable, if you want people to invest in housing, in businesses, in long-term growth...you don’t do this. Crushing small businesses and directors SMEs make up 99% of UK businesses. They employ the majority of the private sector. They are the backbone of this country. So what does the Budget do to help them? In fact, it does the opposite. Higher tax on dividends As above, 2 percentage points more across the board. This directly affects company directors who pay themselves through dividends, which is practically every SME director in the UK. Higher tax on property income This affects: landlords serviced accommodation operators small portfolio owners anyone who diversified into property to create security Threshold freezes Because income bands aren’t rising with inflation, more business owners will fall into: higher tax brackets higher corporation tax pain higher marginal deductions Less incentive to hire If profit is taxed more…and taking that profit out of your own company is also taxed more… Why would any business want to employ anyone or expand in that manner? This then directly affects employment and opportunity for those wanting. And the consequence? People are leaving. In droves. This is already happening. Hundreds of thousands of people have left the UK, year after year. Even more plan to leave, and this was before the Budget. And honestly? I don’t blame them. Why stay in a country where success is treated like a threat? Where building something is punished? Where taking risks becomes pointless? This Budget doesn’t strengthen the UK...It accelerates the brain drain . This Isn’t About Left or Right… It’s About LOGIC This isn’t a political rant. This is a business owner’s frustration. This is from someone who genuinely wants people to do well. Because it feels like we’re watching decisions made by a government that: doesn’t understand how SMEs operate doesn’t grasp how investment works doesn’t see long-term consequences doesn’t value entrepreneurship doesn’t incentivise growth in any meaningful way A strong UK economy cannot be built by squeezing the very people who generate its wealth. We deserve better...The UK deserves better. And Here’s the Optimistic Reality (Yes, There Is One) Now for the part people forget: Waiting for any government to fix your life, your income, your business or your future is a losing game. They won’t. They never have. And this Budget proves it. But here’s the good news... Opportunity doesn’t disappear, it just shifts. In every downturn…In every bad policy cycle…In every “what on earth are they doing?” moment… There are people who: spot gaps adapt faster solve problems take advantage of markets others are too scared to enter build businesses when everyone else complains grow when others freeze invest when others retreat The most successful people I know didn’t win because of government policy. They won in spite of it . The smart ones will pivot. The brave ones will act. The frustrated ones (like all of us right now) will still find a way, because we always do. There is ALWAYS opportunity out there. Not controlled by governments. Not restricted by budgets. Not cancelled by tax hikes. If anything, chaos creates more opportunity. And the people who stay alert, stay adaptable and stay ambitious will thrive, regardless of what’s happening in Westminster. So yes, this Budget is madness. But it doesn’t get to decide your future. You do.
By Charlie Panayi November 18, 2025
This is the biggest shake-up to private renting in decades. From 1 May 2026 the rules around repossessions, deposits and property standards change, and that means landlords must act now. Below is a plain-English guide: what’s changing, what it actually means, and a simple to-do checklist so you can get on with it. If you want templates, examples and a downloadable checklist, join my live briefing (if you can't make the date email me to join webinar link)  . Book the briefing → https://www.eventbrite.com/e/renters-reform-2026-biggest-changes-in-decades-tickets-1969971230982?aff=oddtdtcreator
By Charlie Panayi October 16, 2025
A Milestone Moment in Parliament
By Charlie Panayi September 25, 2025
Building Confidence When Pitching to Investors
By Charlie Panayi September 1, 2025
It’s one of the questions I hear most often as an agent on the Island 
By Charlie Panayi September 1, 2025
“When’s the best time to sell my house?”
By Charlie Panayi August 13, 2025
In August 2025, I set out to climb Mont Blanc — at 4,806m (15,774ft), the highest peak in Western Europe . It turned out to be the hardest thing I’ve ever done...physically, mentally, and emotionally. I knew it would test me. I just didn’t know how much.
By Charlie Panayi July 8, 2025
Overview
By Charlie Panayi June 16, 2025
The UK rental market is moving again, but this time, it’s not all heat. Rents are still rising, but at their slowest pace in years, and we’re finally seeing more stock come through. For landlords, this is the time to get smart, yes the demand is still high but: margins are tighter, tenant expectations are higher, and the days of just listing and waiting are over. Below, I break down the key stats and what they really mean, plus how I’m navigating it with my own portfolio.
By Charlie Panayi May 3, 2025
If you’re in or around the property world right now, you’ll know the market is shifting again. And once again — it’s not about panic, it’s about preparation. Here’s a straight-talking update on what’s happening, what it means for you, and where I see the opportunities right now.