UK Property Market Update - December 2023

Charlie Panayi • December 7, 2023

Summary


• Sales volumes up 15% compared to a year ago and 5% up on 2019 levels

• UK house price inflation down to -1.2%, from 8.2% a year ago

• London demonstrating value for money

• Price falls remain modest throughout the country

• Homes for sale at 6-year high boosting, re-enforcing the buyer's market and downward pressure on prices

• Sellers accepting 5.5% off the asking price to agree sales, an average discount of £18,000 - the largest gap for over 5 years



Housing market adjusting still

There is evidence that sellers are becoming more realistic on pricing, accepting on average £18,000, below marketed price, as previously explained the market got to such an inflated point through the boom it was realistic, irrelevant of mortgage rates etc that the housing market had to re-adjust. We are far lower on sales agreed compared to the last 3 year average, however signs of improvement with an increase of 15%, compared to last year. There is a 6 year high in properties available to purchase, re-enforcing a buyers' market, most notably for 3 & 4 bedroom homes. Pricing falls will continue to run over 2024 at a modest rate, however the majority of falls would have already happened during 2023.


Sales volumes holding strong

Buyer demand weakened over the summer months as previously stated in my blogs. Since August bank holiday there has been a modest rebound, however demand remains 13% lower than 2019. Demand is 10% higher than when the mini budget drove a rapid decline in buyer interest. With sales volumes increasing it shows greater realism on the part of sellers and, alongside the general consensus that mortgage rates will continue to fall over 2024, its likely this will further increase. With mortgage rates falling it is giving buyers and sellers greater confidence to commit to moving, whereas over the autumn of 2023 people were 'waiting' to see what happens. Overall, the UK market is still on track for 1m completions for 2023, which would be the lowest for 4 years.


Property Prices down 1.2%

Hometrack/Zoopla's latest property index (graph below) shows the average UK house price has fallen by 1.2% over the last 12 months. The biggest drops are seen in the East at -2.6%, followed by the South East at -2.4% and London at -2%. Outside of Scotland, that has registered a 1% growth, all other areas are recording modest falls. The largest postal area drop has been in Colchester at -4%, no areas have recorded over a single digit loss. As the Southern part of England recorded the highest growth over recent years, it's now recorded the larger price falls, mainly due to buying power being affected over the last 16 months or so, and typically there would be larger borrowing in these areas on mortgages. Prices remain well above pre-pandemic levels and are unlikely to reach that point over 2024.

Value for money supporting London prices & sales

Yes you may be thinking... London = Value for money does not add up. Yes London property prices are higher in real terms, however over the last six years London has not kept up with other southern area prices rises, therefore it feels like value for money those comparing over those six years. This is demonstrated in the price falls, London is down -2% over the past year, which is the lowest throughout the South East and commuter areas. The average value of a London home is just 8% higher than seven years ago, in nominal terms, whereas UK house prices are 28% higher. New sales have rebounded more in London than any other part of the UK over the last 2 months. This has led to a slight firming in prices and values in the EC postal area are positive at +0.6% over the last year.


Record high of homes on the market

Over the pandemic, due to record sales rates there was a shortage of properties available to purchase, specifically in the 3 bedroom family home range. This was a key driving factor for the house price inflating. Now the position has moved to having the highest number of homes to sale in six years. The rebound has mainly been in the 3 & 4 bedroom homes, a trend followed throughout the UK. The only areas that still sit below the pre-pandemic levels are North-East, North West and Scotland.

This has definitely moved the market towards a buying market, giving buyers far more options meaning sellers are having to be realistic on agreed sale prices.


Biggest discount on asking prices in 5 years

A buyers market is now evident, in the fact of discounts to asking prices hitting a 5-year high. I would suggest this is demonstrating greater realism amongst sellers, understanding that the pandemic boom is over, accepting realistic offers. Whereas during the pandemic, buyers were having to offer asking price or above to secure a property. In the first six months of 2023 discounts to the asking price averaged -3.4%, this has now increased to -5.5%, which averages £18,000, throughout the UK. This is the largest discount to asking prices since 2018.


The larger discounts are again in the South of England, where the average is -6.1% across London & the South East, an average of £25,000 off asking price, whereas the rest of the UK is averaging -4.8%/£11,000, which is still the highest level in recent years.


Overview

It's likely the price falls will continue modestly throughout 2024, however this was a reality of what needed to happen to make homes more affordable. There is positivity in terms of the increase to agreed sales, showing buyers entering the market with more confidence with the continuing fall of mortgage rates, alongside sellers being more realistic on pricing. I'd expect to see a decline in houses available for sale, with sellers not achieving what they hoped to withdrawing from market, with a view to re-launch marketing during 2024. Homeowners looking to sell in 2024 need to set their asking price realistically and accurately to achieve a good sale price, no more 'testing the market' values, as this will affect the overall amount they end up achieving. Specifically due to increased supply. Financial markets expect the Bank of England to start cutting rates around the summer of 2024. If mortgage rates start to fall further, this will support an improvement in demand and sales volumes later in 2024 but prices will remain under modest downward pressure.







Data generated from personal experience within market, Zoopla, Rightmove, Hometrack & Home.co.uk

By Charlie Panayi November 27, 2025
(aka: I tried not to rant… but here we are) Ok… I’ve taken the night so I don’t rant too much, but honestly? This Budget has left me scratching my head. I genuinely cannot understand the logic of it, and yet, with this government… I can. What we saw this week doesn’t support growth, it doesn’t encourage work and it definitely does not reward the people who actually build this country. Instead, it does the one thing you should never do in a fragile economy... It stifles ambition, punishes entrepreneurship and discourages anyone trying to get ahead. An d that’s the part that gets me, who is thinking this stuff up? With what logic? In what universe does any of this equal “growth”? Let’s break down exactly what they’ve done, in plain English with actual specifics... and by the way I give an optimistic view at the bottom... YES Fiscal Drag on Steroids (and nobody voted for this) The government has frozen tax thresholds for years into the future. What does that mean in real life? You get a small pay rise Or your business earns a bit more Or inflation pushes wages up (as it always does) A nd suddenly, you’re in a higher tax band. It’s a tax rise without them admitting it’s a tax rise...A stealth tax. Quiet. Sneaky. Effective. This affects: workers business owners company directors self-employed people Basically, anyone who earns anything from honest effort. And let’s be clear, this doesn’t hit “the rich.” This affects normal people . Attacks on Investment & Property (aka: why build anything here?) The Budget introduces: Dividend tax is rising by +2 percentage points From the next tax year: Basic rate dividend tax: 8.75% → 10.75% Higher rate dividend tax: 33.75% → 35.75% Additional rate dividend tax: 39.35% → approx. 41.35% So if you take money from your own company? You now pay more tax for doing so. Rental income & savings income tax is also rising by +2 percentage points Basic rate: 20% → 22% Higher rate: 40% → 42% Additional rate: 45% → 47% If you’re a landlord or you receive any savings interest? You now get taxed more, instantly reducing margins and profitability. A brand-new “mansion tax” on homes over £2m This starts in April 2028 : Properties £2m–£2.5m → £2,500/year surcharge Properties up to £5m+ → up to £7,500/year This is on top of normal council tax. Not instead of. On top of. The message is loud and clear: “Don’t bother investing here. Build your future somewhere else.” It’s unbelievable, if you want people to invest in housing, in businesses, in long-term growth...you don’t do this. Crushing small businesses and directors SMEs make up 99% of UK businesses. They employ the majority of the private sector. They are the backbone of this country. So what does the Budget do to help them? In fact, it does the opposite. Higher tax on dividends As above, 2 percentage points more across the board. This directly affects company directors who pay themselves through dividends, which is practically every SME director in the UK. Higher tax on property income This affects: landlords serviced accommodation operators small portfolio owners anyone who diversified into property to create security Threshold freezes Because income bands aren’t rising with inflation, more business owners will fall into: higher tax brackets higher corporation tax pain higher marginal deductions Less incentive to hire If profit is taxed more…and taking that profit out of your own company is also taxed more… Why would any business want to employ anyone or expand in that manner? This then directly affects employment and opportunity for those wanting. And the consequence? People are leaving. In droves. This is already happening. Hundreds of thousands of people have left the UK, year after year. Even more plan to leave, and this was before the Budget. And honestly? I don’t blame them. Why stay in a country where success is treated like a threat? Where building something is punished? Where taking risks becomes pointless? This Budget doesn’t strengthen the UK...It accelerates the brain drain . This Isn’t About Left or Right… It’s About LOGIC This isn’t a political rant. This is a business owner’s frustration. This is from someone who genuinely wants people to do well. Because it feels like we’re watching decisions made by a government that: doesn’t understand how SMEs operate doesn’t grasp how investment works doesn’t see long-term consequences doesn’t value entrepreneurship doesn’t incentivise growth in any meaningful way A strong UK economy cannot be built by squeezing the very people who generate its wealth. We deserve better...The UK deserves better. And Here’s the Optimistic Reality (Yes, There Is One) Now for the part people forget: Waiting for any government to fix your life, your income, your business or your future is a losing game. They won’t. They never have. And this Budget proves it. But here’s the good news... Opportunity doesn’t disappear, it just shifts. In every downturn…In every bad policy cycle…In every “what on earth are they doing?” moment… There are people who: spot gaps adapt faster solve problems take advantage of markets others are too scared to enter build businesses when everyone else complains grow when others freeze invest when others retreat The most successful people I know didn’t win because of government policy. They won in spite of it . The smart ones will pivot. The brave ones will act. The frustrated ones (like all of us right now) will still find a way, because we always do. There is ALWAYS opportunity out there. Not controlled by governments. Not restricted by budgets. Not cancelled by tax hikes. If anything, chaos creates more opportunity. And the people who stay alert, stay adaptable and stay ambitious will thrive, regardless of what’s happening in Westminster. So yes, this Budget is madness. But it doesn’t get to decide your future. You do.
By Charlie Panayi November 18, 2025
This is the biggest shake-up to private renting in decades. From 1 May 2026 the rules around repossessions, deposits and property standards change, and that means landlords must act now. Below is a plain-English guide: what’s changing, what it actually means, and a simple to-do checklist so you can get on with it. If you want templates, examples and a downloadable checklist, join my live briefing (if you can't make the date email me to join webinar link)  . Book the briefing → https://www.eventbrite.com/e/renters-reform-2026-biggest-changes-in-decades-tickets-1969971230982?aff=oddtdtcreator
By Charlie Panayi October 16, 2025
A Milestone Moment in Parliament
By Charlie Panayi September 25, 2025
Building Confidence When Pitching to Investors
By Charlie Panayi September 1, 2025
It’s one of the questions I hear most often as an agent on the Island 
By Charlie Panayi September 1, 2025
“When’s the best time to sell my house?”
By Charlie Panayi August 13, 2025
In August 2025, I set out to climb Mont Blanc — at 4,806m (15,774ft), the highest peak in Western Europe . It turned out to be the hardest thing I’ve ever done...physically, mentally, and emotionally. I knew it would test me. I just didn’t know how much.
By Charlie Panayi July 8, 2025
Overview
By Charlie Panayi June 16, 2025
The UK rental market is moving again, but this time, it’s not all heat. Rents are still rising, but at their slowest pace in years, and we’re finally seeing more stock come through. For landlords, this is the time to get smart, yes the demand is still high but: margins are tighter, tenant expectations are higher, and the days of just listing and waiting are over. Below, I break down the key stats and what they really mean, plus how I’m navigating it with my own portfolio.
By Charlie Panayi May 3, 2025
If you’re in or around the property world right now, you’ll know the market is shifting again. And once again — it’s not about panic, it’s about preparation. Here’s a straight-talking update on what’s happening, what it means for you, and where I see the opportunities right now.